Mathew Molloy
For our next artist feature we are pleased to introduce Mathew Molloy. Matthew is a commercial and fine art photographer who is based both here in Australia and Europe. He has and continues to work in the Australian and European fashion industry at runway shows and on campaigns alongside many other clients. When he breaks away from his commercial work Matthew’s artistry is focused on developing images that speak to both others and himself about the power and beauty of emotion that exists throughout our being. Matthew is completely captivated by people and absorbed by portraits and the figure.
Can you describe yourself in 3 words?
Devoted. Travelling. Extrovert.
How did you become involved with photography? What about it puts fire into your belly?
I always loved photography as a kid, but never had the chance to pursue it until later in life. When the time was right, I studied part time and continued to work at my day job, shooting when I could.
How did you make photography your full time occupation?
I was working full time and shooting at every opportunity, since i had to shoot after hours and weekends I had loads of setbacks, as all photographers do. It is not at all just about photography, but running a business and creating great relationships with clients still to this day.
You’ve worked a lot in Europe as well as Australia in the fashion industry. What do you think the biggest differences are between the Europe and Australian market?
The European market is so much bigger and for me more exciting. Shooting fashion shows in Europe you are catered for with food, drinks, media room, access to shoot what and when you need. A European fashion show is all about the garments that are produced.
A fashion show in Australia is a show for people to buy tickets and have the experience of seeing models walk the runway for the first time.
How do you find time to work between Europe and Australia while also making time for your young family?
For me it’s not so hard as my wife and her family are European. When working through Europe we have a home close to family and friends. As I am from country Victoria, I find it easier in Europe than Australia as everything is so much closer.
When at a fashion show, a large group of photographers will be crammed in one allocated area. What is the etiquette in that situation? How do you manage to still take great shots?
All photographers are human, believe it or not. We are there for the same reason and 99% are polite, friendly people. When shooting runway seasons you tend to run into the same photographers, building relationships with them can come in very handy if you’re running late and need a spot held. When shooting backstage, you get your shot and move on so the next photographer has their opportunity to capture what they need.
Working within fashion is a collaborative process. What is it like for you to work with stylists, models, and designers? What are the benefits and challenges of working with a team of creatives?
The most important thing for me is to have a collective goal. When all team members have a specific task and a clear idea of the end result it makes it much easier. For me, I shoot the brief and then the last ten minutes of each outfit I will improvise and have team members contribute different ideas, helping everyone feel a part of the end result.
Your series ‘Breathe’ was exhibited in multiple locations and it was a beautiful series of imagery and print. Do you prefer to see your work in magazines or framed in an art gallery?
Without a doubt it’s seeing my work printed and hanging, I become very attached to my work after going through the print process.
Much of your work is Fashion/Commercial but you are also involved in Fine Art Photography. What is your creative process and where do you find inspiration?
I tend to get an idea in my head and sketch it with all the things I want – light direction, feel, colour, model type and build from that.
I find myself looking at loads of images from painters, sculptures and other photographers as well as visiting places like the NGV to keep myself excited about producing new personal work.
Credits
Questions by Stella Nguyen
